Silver Fern Farms Cookie Policy



Our cookie policy (“Cookie Policy”) describes how we, at Silver Fern Farms USA Limited, Silver Fern Farms USA Direct and our group companies (“Silver Fern Farms”, “we”, “our”, “us”), make use of cookies and similar technologies on all websites, web sites, web pages, interactive features, applications, blogs, software, tools, mobile applications, social networking sites, and their respective contents, and other online wireless offerings that post a link to this Privacy Policy that we own and operate (“Sites”).

Cookies are small text files that are placed in your browser or elsewhere on your hard drive. Cookies are transferred from websites and applications to your computer, phone or tablet, and allow us and our partners to identify your device whenever you return to our Sites. These technologies provide a better experience when you use our Sites, and allow us to improve our services. 

Cookies and related technologies perform various tasks (including remembering your preferences).  

  • Session cookies: remain in your browser during your browser session only, i.e., until you leave the website.

  • Persistent cookies: remain in your browser after the session (unless deleted by you).

  • Performance cookies: collect information about your use of the website, such as webpages visited and any error messages; they do not collect personally identifiable information, and the information collected is aggregated such that it is anonymous. Performance cookies are used to improve how a website works.

  • Functionality cookies: allow the website to remember any choices you make about the website (such as changes to text size, customised pages) or enable services such as commenting on a blog.

  • Third party cookies: placed by someone other than us which may gather data across multiple websites or sessions.

  • Strictly necessary cookies. These are cookies that are required for the operation of our Sites and for the use of their features. The information collected relates to the operation of our Sites (e.g., website scripting language and security tokens) and enables us to provide you with the service you have requested.

  • Analytical / performance cookies. These cookies collect information on how users use our Sites, for example which pages you visit most often, whether you receive any error messages and how you arrived at our Sites. Information collected by these cookies is used only to improve your use of our Sites. These cookies are sometimes placed by third party providers of web traffic and analysis services. We use Google Analytics. To learn more about how Google uses data when you use our Sites, see How Google Uses Information From Sites. You can opt-out of Google Analytics by installing Google’s opt-out browser add-one here.

  • Functionality cookies. These cookies are used to remember the choices you have made, for example the country you visit our Sites from, your language and any changes you have made to text size and other parts of the web pages that you can customise to improve your user experience and to make your visits more tailored and enjoyable.

  • Targeting cookies. These cookies record your visit to Sites, the pages you have visited and the links you have followed. We will use this information to make our Sites and the information (including marketing information) displayed on it more relevant to your interests and to measure the effectiveness of and marketing or information initiatives We may also share this information with third parties for this purpose. They remember the other websites you visit and this information is shared with third party organizations.

  • Google AdWords and Google AdSense. These cookies are used for experimenting with advertisement efficiency across websites using their services.

  • Quantcast. These cookies provide website rankings, and the data they collect is also used for audience segmentation and targeted advertising.

Similar technologies:In addition to cookies, we use some other similar technologies as follows:

  • Web Beacons: small graphic images included on our Sites or emails or those of third parties to provide analytics information.

  • Local shared objects: these are sometimes called flash cookies and can be stored on your browser. They are used to maintain preferences and usage records.

We use cookies and similar techniques to process information for various purposes. Cookies and similar technologies are used to, among other things, show you advertisements and other relevant communications about topics of interest to you, to carry out campaign analysis and to approach target audiences. We also implement cookies for technical-essential, functional and purely analytical purposes. 


Additionally, when visitors request pages from our Sites, our servers log the visitor’s Internet Protocol address (“IP address”). Your IP address, browser type, browser language, and the date and time of your query, enable us to better understand and improve the usability, performance and effectiveness of our Sites for purposes of system administration, to infer a visitor’s geographic location, to track the use of our Sites, and to identify a visitor when we feel it is necessary to enforce compliance with our policies.

Most internet browsers are set up by default to accept cookies. By changing your browser settings, you can set your browser preferences to not accept any cookies from our Sites. However, if you use your browser settings to block all cookies (including necessary cookies) you may not be able to access all or parts of our Sites. Please note that each browser has a different procedure for managing and configuring cookies. Refer to your browser “Help”. 

To find out more about how to manage and delete cookies, visit For more information about your choices regarding the use of your web browsing activity for interest-based advertising, you may visit: